What a year!
G'day Smugglers,
What an honour it is to write this note each year!
2024 was a huge year for us! We released 175+ new swim designs, shipped to more than 50 countries, opened 1 new store in Australia, a Pop Up in London, attended 32 events around the world and collaborated with some incredible brands and athletes.
Here are a few highlights...
- The marketing crew went to Vegas... and Vegas won
- Four of our staff members had babies!
- Big John x Budgy = boshhhh
- We went back to Bournemouth 7s for the 6th year!
- Our favourite Frenchie came to visit
- Valtteri Bottas got around the Budgys
- We had to say no to some questionable designs...
- The World's Strongest Brothers... say no more 💪
- We installed a Smuggling vending machine at a pub in Queensland, Aus!
- The crew shot our Euro Summer campaign in Mallorca
- Some epic ambassadors came to visit
- That diving photo happened
- We launched a new store in Newcastle, Aus and a Pop Up in London, UK
- We dropped an epic 'Counties Range' with designs for Devon, Yorkshire, Guernsey and Jersey. We shot this down in Dorset with real-life Smugglers who responded to our call out on Instagram!
- Pit Viper x Budgy Smuggler = a match made in hell yeah
- We dropped an epic range of Retro Fleece Hoodies that have now sold out 😱
From our family to yours, wishing everyone the merriest of Merry Christmas'. Thank you for joining us on this wild Smuggling adventure - we love you and we're looking forward to even bigger and better things in 2025 🚀
Lotsa love,
Linny and the Budgy Crew