2024 Wrap Up

What a year!

G'day Smugglers,

What an honour it is to write this note each year!

2024 was a huge year for us! We released 175+ new swim designs, shipped to more than 50 countries, opened 1 new store in Australia, a Pop Up in London, attended 32 events around the world and collaborated with some incredible brands and athletes.

Here are a few highlights...

  • The marketing crew went to Vegas... and Vegas won
  • Four of our staff members had babies!
  • Big John x Budgy = boshhhh
  • We went back to Bournemouth 7s for the 6th year!

  • Our favourite Frenchie came to visit
  • Valtteri Bottas got around the Budgys
  • We had to say no to some questionable designs...

  • The World's Strongest Brothers... say no more 💪
  • We installed a Smuggling vending machine at a pub in Queensland, Aus!
  • The crew shot our Euro Summer campaign in Mallorca
  • Some epic ambassadors came to visit

  • That diving photo happened
  • We launched a new store in Newcastle, Aus and a Pop Up in London, UK
  • We dropped an epic 'Counties Range' with designs for Devon, Yorkshire, Guernsey and Jersey. We shot this down in Dorset with real-life Smugglers who responded to our call out on Instagram!

  • Pit Viper x Budgy Smuggler = a match made in hell yeah
  • We dropped an epic range of Retro Fleece Hoodies that have now sold out 😱

From our family to yours, wishing everyone the merriest of Merry Christmas'. Thank you for joining us on this wild Smuggling adventure - we love you and we're looking forward to even bigger and better things in 2025 🚀 

Lotsa love,

Linny and the Budgy Crew

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