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Coral Reef
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Rubber Ducks
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Kiss My Bass
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Brown and Pink Hibiscus
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Chilli Willies
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Sailor Stripes
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Cheeky Cheetahs
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new retail store
LONDON CHRISTMAS POP UP
We're so excited to announce our Christmas Pop Up Store in Soho! Open until 22nd December 2024.
Unit 9, 9 Walkers Court, Soho, W1F 0BU
Hours: 10am - 6pm
See you there!
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Hoodie in Lilac Budgy Smuggler
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Hoodie in Bright Blue Badge
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Hoodie in Anti Board Short Club
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Retro Polar Fleece in Blue &a...
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Basketball Vest in Box Jellyfish
Regular price £26.00 GBPRegular priceUnit price per£50.00 GBPSale price £26.00 GBPSale -
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Basketball Vest in Charlie Wanti
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Basketball Vest in Cheeky Che...
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Basketball Vest in Cool Bananas
Regular price £26.00 GBPRegular priceUnit price per£50.00 GBPSale price £26.00 GBPSale
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Thick Strap Racer in Magic Ma...
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Thin Strap Racer in Watermelo...
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Freshwater Top in Flamingos
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Shelly Bottom in Flamingos
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Freshwater Top in Magic Manta...
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Fairlight Bottom in Magic Man...
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Thin Strap Racer in Pink Pine...
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Thick Strap Racer in Passion ...
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NEW ARRIVALS
The latest fresh kit to drop.
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Christmas 2024
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Fire Place
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Retro Ski Stripe
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SmileyWorld Donuts
Regular price £39.99 GBPRegular priceUnit price per
Recent Collections
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SmileyWorld
THE ORIGINAL SMILEYS™ Born from The Original Smiley® Brand, SmileyWorld® is a...
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Fishing Capsule
Reel nice. You'll be a Master Baiter in no time.
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ALL THIINGS RUGBY
These are some rucking good Smugglers! Get around your team with our licensed...
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Big John Bosh Collection
Who wants a F*kn Budgy?! We're stoked to team up with the...
About Us
OUR SMUGGLING STORY
Our Story began as a bit of a laugh when some mates in the back yard decided to write 'budgy smuggler' on the back of a pair of speedo-style swimwear. A lot of people ask us why we are ‘budgy smuggler’ and not ‘budgie smuggler.’
Two of our favourite explanations are the impressive sounding “it has to do with trademark law, you wouldn’t understand” and the more mysterious sounding “we’re not detail people, we are concept people.”