new retail store

LONDON CHRISTMAS POP UP

We're so excited to announce our Christmas Pop Up Store in Soho! Open until 22nd December 2024.

Unit 9, 9 Walkers Court, Soho, W1F 0BU

Hours: 10am - 6pm

See you there!

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NEW ARRIVALS

The latest fresh kit to drop.

SHOP BY CATEGORY

MEN

Keen for some bold, Aussie-made swimwear with quick delivery in the UK?... 

KIDS

Found under 'Cute' in the dictionary.  

WOMEN

Smugglettes: the better half of Budgy. 

About Us

OUR SMUGGLING STORY

Our Story began as a bit of a laugh when some mates in the back yard decided to write 'budgy smuggler' on the back of a pair of speedo-style swimwear. A lot of people ask us why we are ‘budgy smuggler’ and not ‘budgie smuggler.’
Two of our favourite explanations are the impressive sounding “it has to do with trademark law, you wouldn’t understand” and the more mysterious sounding “we’re not detail people, we are concept people.”

More About Us